CONSTRUCTING A FLAVORFUL BRAND STORY: THE CHEESEBURGER CHRONICLES

Every chunk of a cheeseburger tells a legend. From the savory patty to the melting cheese, each piece plays a part in crafting an experience that delights taste buds. But what about the background behind the cheeseburger itself? What threads weave together to create a brand that resonates with its audience? That's where here the Cheeseburger Chroni